All About MBA In Sales And Marketing   

jauhar khan
@jauhar123 | Posted 16 May. 2019

MBA in Sales and Marketing is a postgraduate course for two years. Any student with a bachelors degree in any discipline is eligible for it. Admission to this course is given through entrance exam conducted at a state or national level. Some colleges or institutes conduct their entrance exam for the admission.

Sales & Marketing plays an important role in any business, be it a large organization or a small-scale industry. An organization cannot strive to expand its business without adequate forms of Sales & Marketing. This is where the role of someone with a specialized degree in Sales & Marketing from the best college for MBA in sales and marketing in India, comes to play. An MBA in this discipline helps an individual develop insights about all the Why’s and How’s of the market and consumer behavior.

With demand for skilled professionals rising in the country, an MBA degree in present times has become necessary for professional growth. However, deciding which MBA course to do can often become confusing. With various specializations available, you need to make a decision carefully. An MBA degree in Sales & Marketing is one of the most aspired main-stream courses.

A course MBA in Sales & Marketing provides vast learning which helps aspirants to become good future Sales & Marketing managers and ace in this field. Some of the things that they learn in this course are:

  • Market Research and Analysis
  • Advertising
  • Selling
  • Pricing
  • Communication
  • Product Designing
  • Presentation

Eligibility Criteria

Students aspiring for MBA in Sales & Marketing course should graduate with a bachelors degree in any course. It is important that the degree has been achieved successfully in the allocated time and also gained from a recognized institution as well.

Admissions are generally based on entrance tests, interview, and merit. The duration of the course is for two years.

Admission Process

One can apply for admission either through online mode or offline mode. Students can pay their fees by online payment procedure like pay pal, Visa Card, NEFT, Cash, and other convenient or available modes.

CAT - Common Admission Test

MAT - Management Aptitude Test

XAT - Xavier Aptitude Test

CMAT - Common Management Admission Test

SNAP - Symbiosis National Aptitude Test

ATMA - AIMS Test for Management Admissions

Most Business Schools in India offer an MBA degree in Sales & Marketing, take in students based on their performance in one of the National Level Entrance examinations conducted.

Some Institutes also offer direct admission in MBA courses based on marks or percentile scored in the top management exams like GMAT, CAT, XAT, etc. However, these days almost all the B-Schools have a Group Discussion or Personal Interview or both as a part of their selection process. So, students seeking admission to good colleges or universities should or prepare for one or other entrance exams conducted. A student can also get into top MBA finance colleges in Hyderabad with their entrance exam’s scores.

Career Prospects

Ever since human civilization exists, there has always been some form of trade and commerce. In the present scenario, all organizations require a skillful marketer; hence the demand is increasing for MBA graduates with a degree in Sales & Marketing. With the rapid growth of Fast Moving Consumer Goods (FMCG) sector in India, there is more demand for Management Graduates with a degree in Sales & Marketing.

An MBA in Sales and Marketing postgraduate can be given any of the following roles in an organization:

  • Sales & Marketing Manager
  • Business Development Executive
  • Business Development Manager
  • Area Sales Manager
  • Brand Manager
  • Regional Sales Manager
  • Media Planning
  • Market Research Analyst

Sales & Marketing Graduates who are looking for job prospects in the Public Sector can find many opportunities in PSU’s (Public Sector Undertakings). Generally, people in Sales & Marketing who have gained a position in Public Sector Firms are responsible for developing impactful Sales & Marketing strategies that could get a message across. They can also find jobs with several semi-government banks and financial organizations. Further, a lot of students also study for Government exams like UPSC and SSC.